Record-breaking viewership at DreamHack Masters Malmö

Record-breaking viewership at
DreamHack Masters Malmö

With over 92 million started streams online and over 31 million unique views across all platforms, DreamHack Masters Malmö 2017 not only surpassed the two previous DreamHack Masters events but also became the most viewed DreamHack tournament to date. Thanks to Monster Energy, HyperX and ASUS ROG, we look back on an amazing week of esport entertainment.

Expectations were high when DreamHack Masters Malmö were held for the second year in a row in Malmö, Sweden, between 30th of August to 3rd of September. Visitors would once again see the World’s best CS:GO teams fight for a share of the $250,000 prize pool through a three day group stage, followed by a two days of playoff at the Malmö Arena. Even though last year’s winner Ninjas in Pyjamas did their best to defend the coveted title, French team G2 Esports delivered an outstanding run through the tournament, ending it by defeating North in the Grand Finals in front of an ecstatic audience. With overwhelming passion from the crowd, to the many interactions online, DreamHack Masters Malmö once again managed to raise the bar even further.

“Last year’s edition of DreamHack Masters Malmö was a breathtaking experience and set a new event standard for us. The anticipation for this year was higher than any other event we’ve pulled off,” commented Michael Van Driel, Chief Product Officer at DreamHack. “Judging from the amazing energy and enthusiasm from the crowd, we hope that we delivered another memorable esport event.”

With five days of competition, the broadcast generated more than 92 million started streams, over 31 million unique views across all platforms and over 20 million consumed hours of live content. This was possible thanks to our broadcasts partners Facebook, HuoMao, SVT, Twitch, Twitter and Znipe. DreamHack Masters were also available across the globe with 10 different language versions.

“DreamHack Masters Malmö has an unique way of creating storylines through the relation of its teams and fans. With the new team constellations and the level of competition, the format entertained both the hardcore audience of CS:GO and new fans around the world.” said Michael Van Driel. “We congratulate G2 Esports for their outstanding run and hope they will compete in upcoming DreamHack Masters events.”

With the great interest in the format, DreamHack Masters will return in 2018, with destination and date to be announced this fall. Coming up in just a month is DreamHack Denver 20-22nd of October and then DreamHack Winter 2017 1-4th of December. To learn more about DreamHack’s global festivals and events, please visit for all upcoming activities. Content from previous events can be viewed both Youtube and Flickr. You can also get all the latest information from our Facebook and Twitter.